Marketing Report Archives - Becker's Hospital Review

Hospital eyes $50M stadium naming deal | Amazon pulls healthcare documentary | 100 great community hospitals | Atrium Health lands $4M gift | Orlando Health rebrands clinics

July 17, 2025 1. Hospital eyes possible $50M stadium naming deal Full story 2. Amazon pulls healthcare docuseries after UnitedHealth criticism: NYT Full story 3. Sticker shock can stop patients before they start. What health systems can do about it here.…

Rebrands in NJ, Ind. | Top systems to work for | 190 CFOs to know | UMMS hospital gets largest-ever gift | Social media threats made against CEO

July 3, 2025 1. New Jersey health system rebrands Full story 2. Top health systems to work for: Business Group on Health Full story 3. Kaiser, Mayo + Cleveland Clinic leaders discuss hospital at home — here. 4. 190 hospital and…

Northwell makes Time 100 | 2 systems win at Cannes festival | 25 most socially responsible hospitals | Tenn. system rebrands | 118 rural CEOs to know

June 26, 2025 1. Northwell makes Time's 100 Most Influential Companies list Full story 2. 2 health systems win at Cannes Lions festival Full story 3. Mass General Brigham, CommonSpirit + Northwell leaders talk AI in marketing — here. 4.…

Gen AI reshapes marketing | Rebrands at Mass General + Mo. system | UHealth extends MLB partnership | 209 women hospital CEOs to know | Michigan Medicine gets $40M gift

June 19, 2025 1. Generative AI reshapes health system marketing Full story 2. Mass General for Children rebrands Full story 3. The future of digital patient experience? Jefferson, Sutter + Houston execs discuss, here. 4. U of Miami Health System…

12 systems win marketing awards | Eagles owners give $50M to 2 systems | 25 best-led companies | 9 women rising in healthcare | $5.5B milestone for NYU Langone

June 12, 2025 1. 12 health systems win top marketing awards Full story 2. Philadelphia Eagles owners donate $50M to Penn Medicine, CHOP Full story 3. More than 50% of marketers feel overwhelmed by AI. Get unstuck here. 4. Top…

System stops flying Pride flags | Marketing chiefs build trust | Ex-Steward hospital rebrands | Top systems for environmental excellence, diabetes care, quietude | Sutter's largest-ever gift

June 5, 2025 1. Health system stops flying Pride flags Full story 2. How health system marketing chiefs build trusted brands Full story 3. Smarter planning, better content, faster reporting — get the AI playbook here. 4. Former Steward hospital…

Official slams health system naming deal | 10 most trusted system brands | MLB star donates $1M to hospital | 635 top hospitals for workforce well-being | ChatGPT and Gen Z

May 29, 2025 1. Public official slams health system naming rights deal Full story 2. 10 most trusted health system brands Full story 3. More than 50% of marketers feel overwhelmed by AI. Get unstuck here. 4. MLB star donates…

25 most human health system brands | Cleveland Clinic's new podcast | Brand refreshes in Ind., Wis. | Marketing chief journeys from PepsiCo | NYU Langone gets $60M gift

May 22, 2025 BHR Newsletter 1. The 25 most human health system brands Full story 2. Indiana health system updates brand Full story 3. How Sarasota Memorial created capacity with AI, here. 4. Cleveland Clinic launches new podcast Full story…

The hospital behind 'The Pitt' | Colo. hospital rebrands | Time's 100 most influential people in health | Healthgrades' top hospitals | 2 9-figure gifts

May 15, 2025 BHR Newsletter 1. The real hospital behind 'The Pitt': How AHN helped craft TV show Full story 2. Colorado hospital changes name, reflecting transition Full story 3. How CoxHealth turned virtual care into a collaborative engine for success…

Fla. system names marketing chief | Banner Health to rebrand 7 locations | PNC president donates $3M to Allegheny Health | UCHealth expands Olympic partnership | 10 best, worst states for healthcare

May 8, 2025 BHR Newsletter 1. Florida health system names new marketing chief Full story 2. Banner Health to rebrand 7 former Village Medical locations Full story 3. How top systems find prospective RNs with better data, targeting & reach: here. 4. PNC…

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