February 6, 2025 BHR Newsletter 1. 2 health systems to air Super Bowl ads Full story 2. IU Health inks $7M naming rights deal Full story 3. Healthgrades' 50 top hospitals for 2025 Full story 4. WellSpan is personalizing care…
Marketing Report
January 30, 2025 BHR Newsletter 1. 20 top US hospitals for 2025, per Money Full story 2. Former hospital spokesperson directs film Full story 3. Caitlin Clark, Peyton Manning appear in Ascension commercial Full story 4. The state of payer marketing: Proven…
January 23, 2025 BHR Newsletter 1. How Providence will use AI for marketing in 2025 Full story 2. Geisinger names chief marketing officer Full story 3. Indiana hospital to rebrand after joining Deaconess Health Full story 4. Hospitals are missing…
January 16, 2025 BHR Newsletter 1. Generative AI, TikTok: Marketing at Cleveland Clinic in '25 Full story 2. NewYork-Presbyterian teams up with 'Sesame Street' Full story 3. MUSC Health grows marketing team Full story 4. CHS is transforming supply chain…
January 9, 2025 BHR Newsletter 1. What 11 health system marketing chiefs are watching in '25 Full story 2. Teladoc marketing leader joins Hackensack Meridian Health Full story 3. Orlando Health rebrands 5 Alabama hospitals Full story 4. Payer marketing secrets:…
January 2, 2025 BHR Newsletter 1. 5 questions looming over healthcare leaders as 2025 begins Full story 2. 36 chief innovation officers to know | 2024 Full story 3. UC Davis Health releases documentary Full story 4. Healthcare workers deserve…
December 19, 2024 BHR Newsletter 1. Pharmacist sues HCA after firing over LinkedIn post Full story 2. Northwell Health ad campaign stars employees' kids Full story 3. Leapfrog's 134 top hospitals in 2024 Full story 4. Behind the scenes of…
December 5, 2024 BHR Newsletter 1. 46 hospitals, health systems land on Forbes' dream employers list Full story 2. Johns Hopkins All Children's appeal in 'Netflix' case: 11 updates Full story 3. Kaiser Permanente inks NBA partnership Full story 4.…
November 21, 2024 BHR Newsletter 1. 30-hospital system to get new name Full story 2. 6 health system chief marketing officer moves Full story 3. Former Steward hospital unveils rebrand Full story 4. This 12-hospital system dramatically reduced discharge delays —…
November 14, 2024 BHR Newsletter 1. How a health system combined 2 century-old brands Full story 2. Whoopi Goldberg unveils CommonSpirit partnership on 'The View' Full story 3. UCLA Health's new global deal with LA Lakers: 3 notes Full story…