Marketing Report Archives - Page 8 of 8 - Becker's Hospital Review

Taylor Swift and a health system | MLB to get stadium named for health system? | US News sues over hospital rankings | Best hospitals, per Money | Apple headset's healthcare 'superpowers'

January 25, 2024 BHR Newsletter 1. What Taylor Swift and a health system have in common Full story 2. MLB could get 1st stadium named for health system Full story 3. US News sues San Francisco over hospital rankings dispute…

3 health systems among best places to work | Judge lowers 'Netflix' lawsuit award | Epic's new app market | Ill. hospital rebrands | Health systems back AHA in data-tracking lawsuit

January 18, 2024 BHR Newsletter 1. Best places to work in healthcare, per Glassdoor Full story 2. Judge lowers award in Johns Hopkins 'Netflix' case Full story 3. Epic launches new app platform Full story 4. Is it time to…

Marketing chiefs on generative AI | Timeline of Johns Hopkins 'Netflix' case | NJ system names 1st chief marketing officer | Top digital health influencers | Will Apple's new $3.5K headset be used by hospitals?

January 11, 2024 BHR Newsletter 1. What health system marketing chiefs are saying about generative AI Full story 2. Johns Hopkins All Children's 'Netflix' case: A timeline Full story 3. Holy Name hires 1st chief marketing officer Full story 4. The…

What is not 'optional' in hospital marketing for '24 | Sutter Health's $13M sponsorship deal | The latest in Johns Hopkins 'Netflix' case | 3 fastest-growing healthcare brands | Top health systems for company culture

January 4, 2024 BHR Newsletter 1. What 'won't be optional' for hospital marketers in 2024 Full story 2. Sutter Health inks $13M sports team sponsorship deal Full story 3. Judge rules no juror misconduct in Johns Hopkins 'Netflix' case Full…

Judge delays retrial decision in Johns Hopkins 'Netflix' case | 60 chief marketing officers to know | Marketing operator pleads guilty to fraud scheme | Northwell launches ad campaign | Kaiser to lay off 79 employees

December 21, 2023 BHR Newsletter 1. 60 hospital and health system chief marketing officers to know | 2023 Full story 2. Judge delays retrial decision in Johns Hopkins All Children's Hospital 'Netflix' case Full story 3. Marketing company operator pleads…

Iowa system rebrands | 19 best-managed healthcare cos. | NY governor: System spreading 'misinformation' | 25 largest systems by hospital beds | C-suites rethink their competitive edge

December 14, 2023 BHR Newsletter 1. UI Health Care updates brand Full story 2. The 19 best-managed healthcare companies of 2023 Full story 3. New York governor accuses health system of 'misinformation campaign' Full story 4. GenAI meets the digital…

Hospitals' latest PR challenge: The Netflix doc | How marketing chiefs show their value | Why hospital names are like iPhone apps | How much Epic makes per year | Northwell sponsors Carnegie Hall

December 7, 2023 BHR Newsletter 1. Hospitals' latest PR concern: The Netflix documentary Full story 2. 'It is critical to connect the dots': How health system marketing chiefs explain their value Full story 3. Why hospital names are like iPhone…